Website Writing Guide

Writing your website content can feel overwhelming — but it doesn’t have to. The Website Writing Guide, created by Ranch House Designs, is an 8-page PDF that shows you how to write like a pro while following SEO best practices. With simple templates and checklists, you’ll have everything you need to craft pages that connect with your audience and rank in search engines.

Inside, you’ll find:

• SEO Writing Tips – Learn how to write content that’s both reader-friendly and search-friendly.

• “The Perfect Page” Checklist – Step-by-step guide to structuring a page that Google loves.

• Keyword Basics – How to identify, choose, and use the right keywords.

• Linking Strategies – When to use internal and external links for maximum impact.

• Target Word Counts – Best practices for how much content each page should include.

• Photo & Media Tips – How to optimize images for both speed and storytelling.

• Page-by-Page Templates – Jumpstart your writing with prompts for Home, About, Services, Contact, and more.

Whether you’re building your own site or working with our team, this guide makes website writing simple, strategic, and effective.

Available for purchase — or included free with every Ranch House Designs web design package.