Mission and Values Workbook

Every strong brand starts with a clear mission and core values. The Mission & Values Workbook, developed by Ranch House Designs, is an 8-page guided tool that helps you put into words the principles and purpose behind your business.

Through thoughtful exercises and prompts, this workbook helps you uncover what drives your brand — and how to communicate it to your customers, employees, and community.

Inside, you’ll work through:

• Defining your mission statement – A clear, concise explanation of your purpose and why you exist.

• Identifying your core values – The principles that shape your culture and decision-making.

• Communicating your “why” – Using your mission and values as a foundation for marketing and storytelling.

This workbook can be purchased as a standalone resource, but it’s also included free with every Ranch House Designs executive branding or custom web package, adding extra value to your investment.