The First 5 Years: A Seedstock Marketing Roadmap

Building a successful seedstock operation takes more than great cattle. It requires a clear vision, a strategic marketing plan, and the discipline to execute it year after year.

In this 110-minute course, Rachel Cutrer shares a practical roadmap for navigating the critical first five years of a seedstock business. Whether you're just considering purchasing your first registered females or you're already building your brand, this course will help you avoid common mistakes and focus on the activities that create long-term success.

Through five video modules, you'll learn how to build a foundation, develop a marketing strategy, establish your reputation, and create momentum that carries your program into the future.

What You'll Learn

Video 1: Before You Buy
Video 2: Year 1 – Building the Foundation

Video 3: Year 2 – Developing Your Marketing Plan
Video 4: Year 3 – Executing the Plan
Video 5: Years 4 & 5 – Creating Momentum

Course Details

• 110 minutes of instruction

• 5 on-demand video lessons

• Practical, real-world guidance

• Designed for new and emerging seedstock producers

• Applicable across beef cattle breeds

If you've ever wondered what you should be doing during each stage of building a seedstock operation, this course provides a step-by-step roadmap to help you market with purpose and grow with confidence.